As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.
A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success.
For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.
If they have 100,000 Facebook fans but only 1000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter.
It is also a sign that you are more likely to have success with FB than twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.
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